Search Engine Optimization (SEO)
It is estimated that about 80-85% of the new visitors to your website come through results thrown up by search engines - making it imperative to optimize your website for these very search engines. In other words, Search Engine Optimization (SEO) is the process of making your website “search engine friendly”.
As per analysis, it is known that visitors sent to your website by search engines are genuine and prospective customers who spend a significant time on your website and visit the maximum number of pages. If your website carries adequate information about your products and services, your business visitors generally send you online enquiries. Millions of businesses adds products and services related pages every day. And, every business hopes to feature prominently among the Search Engine Result Page (SERP). Whenever a prospective buyer seeks information about a particular product or service, a website correctly optimized for those set of search phrases, ranks prominently.
Process we follow
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We follow a highly technical and structured process for creating search engine friendly websites. This involves presenting designs, codes, content and tags in such a way that search engines can easily understand and list them. This helps them present the same on relevant Search Engine Result Pages (SERP).
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To being with, we understand your business and its products and services that help you generate keywords for your business. Using this list of keywords and certain technical tools, we suggest alternate / additional keywords.
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Once the keywords list is finalized, our technical team takes over and follows the website designing guidelines laid down by search engines. We also incorporate the same for content, images and coding.
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Most popular search engines have specific website submission guidelines - it is a way to let them know that your new website is ready to be listed. Our team manually visits these search engines submission pages and ensures that your website is registered with them for evaluation.
"Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity"
- Charles Mingus